Create Anything: AI Puts the Message Over the Medium
AI breaks medium constraints, letting your message flow freely. You're not just a writer or coder—you're a storyteller using whatever works best. Create across formats to reach your audience where they are, orchestrating multi-modal experiences once reserved for companies with vast resources.
With AI to augment our capabilities, we can more easily be multi-modal in our creative efforts choosing a medium that conveys our message in the best way. You're not a writer, a videographer, a software engineer. You're a story teller first and foremost, a persuader, a problem solver... and you do that in whatever way makes the most sense. Or more likely, all of them in coordination.
We can now speak content of various types into existence. What a lost opportunity to not connect in ways the receiver wants to be reached rather than just the ways we are most comfortable creating. My lifestyle right now is a good example in that a lot of my media consumption is audio. It allows for me to put headphones in and consume as I commute or while I'm doing other things.
While I've written extensively about AI-assisted writing, I recently realized many people don't want to read technical explanations or learn prompt engineering. Rather than continuing to write about these techniques, I developed an application that abstracts away the complexity. This approach resonated far better with friends who previously dozed off when I explained how to teach Claude their writing style through samples. Taking this concept further, I transformed what would have been another technical article into an interactive quiz that guides users through their AI learning journey based on their specific needs. This shift represents our newfound ability as individuals to orchestrate sophisticated, multi-channel information campaigns with unprecedented ease limited only by our thoughtfulness and creativity.
The medium no longer has to be the message. The message can be an intertwining of mediums in a way that only companies and agencies could practically execute previously.
There may even be greater incentives for software to be a larger part of the content stack. Words, images and video are static content. They can and have been ingested by LLMs and as a result, they can provide the value of that content without the creator having a place. Dynamic software and experiences can't yet be consumed as training data for LLMs. I wouldn't make any bets on for how long but we are all racing to create experiences that people want to engage with directly rather than have it summarized by 3 bullet points in a chat.
Right now we are in this moment with AI where we are recreating the things we had previously with greater efficiency. Tweaking email copy. Transcribing meetings and summarizing meeting notes. Even editing videos. Completely normal but eventually we will be able to create solutions that are native to this technology. Creation unconstrained by medium I think is one such area.
Your regression analysis should come with a simulation to demonstrate sensitivities to certain changes. Your blog post should have musical backing or audio of you reading it. Your image should be a dynamic experience where viewers can explore different elements, zooming in on details or triggering additional information when they hover over specific areas. Or maybe all of it could be an application. I can now focus more effectively on how this message would be best received rather than how I am most comfortable conveying it.